Today’s generation, even the most affluent, prefers not to commit themselves to the responsibilities of owning a car. Owning a luxury car in Dubai requires not only hundreds of thousands of dirhams to purchase, but also monthly expenses for insurance, maintenance, parking, and depreciation. A weekly rental of a supercar for 3-4 thousand dirhams provides access to all the benefits, without the responsibility of owning one. Rental packages for 5-7 days with unlimited mileage and location delivery are especially popular.
Attention is the Currency of Social Status
For the golden youth of Dubai, the car has become a visual code expressing their status. Lamborghini, Ferrari, G-Class or McLaren are not just vehicles, but an element of self—identification. During the week, a teenager can change several models by posting content on Instagram, Snapchat and TikTok. The short rental period allows you to “refresh” the image and does not bother either the style or the attention of the public. According to statistics, about 74% of posts involving rented supercars on social networks are made by young people aged 18 to 25.
The Economy of Impressions
Generation Z grew up in an environment where experience is valued, not a thing. Renting is a way to live emotions without burdening yourself. One weekend with a Bentley in Palm Jumeirah or a trip to Abu Dhabi in a convertible is enough reason for dozens of stories and likes. According to UAE Mobility Research 2024, more than 68% of teenagers consider renting a car as part of their lifestyle, rather than as a way of getting around.
The Problem of Insurance Restrictions
Although many teenagers are solvent, according to UAE law, they are allowed to drive a sports car only from the age of 21. However, companies find loopholes: the lease is issued to an older brother, a friend, or through a “driver according to documents,” while the teenager himself is driving. This creates legal risks, but demand continues to grow.
The Weekly Format is the Golden Mean
Renting for a week is the perfect balance between price and status. Short-term rent for a day is more expensive in terms of a day, while long-term rent loses its novelty. A one—week period is a maximum of public attention at minimal cost. Rentals are especially popular during school holidays, for birthdays, graduations, and religious holidays.
Technological Control and Restrictions
Most rental cars are equipped with GPS tracking, speed limiters and telematics sensors. This helps to control aggressive driving, especially among young renters. Some companies even use internal cameras to record driving behavior. According to the RTA, 12% of traffic violations recorded on supercars occur among drivers under the age of 25, while only 6% of them are car owners.
Result
Choosing a weekly lease over a purchase is not a sign of whimsy, but a rational strategy. Teenagers from wealthy families in Dubai strive for freedom of choice, flexibility and visual impact, while avoiding the cost of ownership. And the rental market is adapting to this demand, offering exclusive conditions and premium service. In a city where status is measured in horses under the hood and coverage of stories, renting has become an integral part of teen culture.
Marianna Walker
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Today’s generation, even the most affluent, prefers not to commit themselves to the responsibilities of owning a car. Owning a luxury car in Dubai requires not only hundreds of thousands of dirhams to purchase, but also monthly expenses for insurance, maintenance, parking, and depreciation. A weekly rental of a supercar for 3-4 thousand dirhams provides access to all the benefits, without the responsibility of owning one. Rental packages for 5-7 days with unlimited mileage and location delivery are especially popular.
Content of Page
Attention is the Currency of Social Status
For the golden youth of Dubai, the car has become a visual code expressing their status. Lamborghini, Ferrari, G-Class or McLaren are not just vehicles, but an element of self—identification. During the week, a teenager can change several models by posting content on Instagram, Snapchat and TikTok. The short rental period allows you to “refresh” the image and does not bother either the style or the attention of the public. According to statistics, about 74% of posts involving rented supercars on social networks are made by young people aged 18 to 25.
The Economy of Impressions
Generation Z grew up in an environment where experience is valued, not a thing. Renting is a way to live emotions without burdening yourself. One weekend with a Bentley in Palm Jumeirah or a trip to Abu Dhabi in a convertible is enough reason for dozens of stories and likes. According to UAE Mobility Research 2024, more than 68% of teenagers consider renting a car as part of their lifestyle, rather than as a way of getting around.
The Problem of Insurance Restrictions
Although many teenagers are solvent, according to UAE law, they are allowed to drive a sports car only from the age of 21. However, companies find loopholes: the lease is issued to an older brother, a friend, or through a “driver according to documents,” while the teenager himself is driving. This creates legal risks, but demand continues to grow.
The Weekly Format is the Golden Mean
Renting for a week is the perfect balance between price and status. Short-term rent for a day is more expensive in terms of a day, while long-term rent loses its novelty. A one—week period is a maximum of public attention at minimal cost. Rentals are especially popular during school holidays, for birthdays, graduations, and religious holidays.
Technological Control and Restrictions
Most rental cars are equipped with GPS tracking, speed limiters and telematics sensors. This helps to control aggressive driving, especially among young renters. Some companies even use internal cameras to record driving behavior. According to the RTA, 12% of traffic violations recorded on supercars occur among drivers under the age of 25, while only 6% of them are car owners.
Result
Choosing a weekly lease over a purchase is not a sign of whimsy, but a rational strategy. Teenagers from wealthy families in Dubai strive for freedom of choice, flexibility and visual impact, while avoiding the cost of ownership. And the rental market is adapting to this demand, offering exclusive conditions and premium service. In a city where status is measured in horses under the hood and coverage of stories, renting has become an integral part of teen culture.
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